Colour
Warm or cool, quiet or loud, and whether it sits right for Coff & Co.
v2
Design review, July 2026
Three directions for the new coffco.com.au
Welcome to the Coff & Co design review.
Jason, Casey, Dino, Andy and Steve, thank you for looking at this work. Below are three design directions for the new Coff & Co website, each shown as a style tile, plus a quick guide to leaving your feedback.
01
What you are looking at
These are design directions, not final designs. Nothing here is a finished website, and nothing is locked in.
Each direction is a style tile: a sheet of the raw ingredients of the site, not a page layout. Please react to the elements themselves, not to where things sit. Full page designs come later, once one direction is chosen.
Typography
Serious or friendly, editorial or functional, and how readable it feels.
Buttons and components
The working parts: buttons, forms, prices and product cards. Would you click them?
Illustration and tone
How the brand draws and speaks, and whether it sounds like Coff & Co.
02
The three directions
Direction 01 ↗
Roaster's Table
Craft and editorial
Quiet specialty confidence in cream and roast ink, with a serif display voice.
Look forDoes this feel like Coff & Co?
Open this direction Direction 02 ↗Scooter Run
Playful Melbourne character
The kept illustrations lead, carried by warm pinks and friendly type.
Look forWould an office manager trust it?
Open this direction Direction 03 ↗Benchtop
Productised modern commerce
Published pricing and clarity as the interface, in clean neutrals with one electric accent.
Look forIs it clear enough to buy from?
Open this direction
03
How to review
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Step 01
Open each directionUse the cards above; each opens on its own page.
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Step 02
React with the panelPin comments to anything on the page with the Share your thoughts panel.
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Step 03
SubmitSend your comments when you are ready. One honest reaction per direction is enough.
Your name travels with your comments, so the design team can follow up with you.